The Arattai App is suddenly everywhere in India — trending on the Play Store, gaining celebrity endorsements, and even getting public support from ministers like Piyush Goyal and Dharmendra Pradhan. In a country where WhatsApp dominates with over 500 million users, how did a Made-in-India messenger suddenly become the talk of the nation?

This blog breaks down what the Arattai App is, how it works, its privacy promises, features, limitations, and whether YOU should switch.

Let’s dive in.

⭐ Why India Wanted a New Messaging App

WhatsApp is convenient — no doubts there.
But its privacy issues? That’s where the cracks begin.

🔥 Why people started looking for alternatives:

• WhatsApp backups stored unencrypted in Google Drive
• Metadata used for targeted ads
• Facebook ecosystem integrating deeper into your chats
• Ads already appearing in WhatsApp Status
• Policy changes that allow more data usage for Meta’s ad business

This is where the Arattai App steps in with a completely different philosophy.

⭐ What Exactly Is the Arattai App?

Arattai is a Made-in-India messaging app built by Zoho Corporation, a company trusted globally for enterprise-grade software.

✔ Zero ads

✔ No data mining

✔ Local Indian servers

✔ No Facebook tracking

✔ Lightweight & fast

✔ Meetings for 300 people

✔ Multi-device support

Within weeks of launch, Arattai went from 3,000 signups per day to 3.5 lakh per day. That’s an insane growth curve — proving Indians want a private, local messaging solution.

⭐ Installing & Setting Up the Arattai App

Installation is extremely easy.

1️⃣ Go to Play Store / App Store
2️⃣ Search Arattai Messenger (Zoho Corporation)
3️⃣ Verify the 42 MB package size (half of WhatsApp)
4️⃣ Enter your phone number
5️⃣ Verify OTP
6️⃣ Grant basic permissions

No Facebook login.
No email harvesting.
Straight to messaging — clean and simple.

⭐ User Interface: Clean, Fast, Distraction-Free

The Arattai App opens into 3 clean tabs:

• Chats
• Calls
• Stories

That’s it.
No shopping banners.
No ads.
No business marketplace.
No unnecessary UI clutter.

It feels like WhatsApp used to be in 2014 — simple, fast, pure messaging.

⭐ Everyday Messaging: Better Than Expected

Arattai supports all modern messaging features:

✔ Formatting options

Bold, italic, strikethrough — all built-in.

✔ Swipe reply

Perfect for large groups to maintain context.

✔ Group Capacity

Up to 1000 members, almost equal to WhatsApp’s 1024.

✔ Mentions System

Like Slack — when someone tags you with “@”, all tagged messages show in one place.
No more scrolling through 200 “Good Morning” forwards to find one important message.

✔ Media Sharing

200 MB per file — generous for everyday use.

✔ Voice Notes

1.5x and 2x playback
Transcription in English & Hindi

✔ Dark Mode

True AMOLED black theme that saves battery.

Overall: Smooth, lightweight, surprisingly polished.

⭐ Voice & Video Calls: Stable and Fast

Arattai’s call quality is shockingly good.

✔ End-to-end encrypted calls

✔ Connects in under 2 seconds

✔ Low latency even on 2 Mbps Wi-Fi

✔ Call drop rate comparable to WhatsApp

✔ Noise suppression baked in

But the real magic feature is…

⭐ Instant Meetings for Up to 300 People (Free)

Here’s where the Arattai App smashes WhatsApp:

🚀 Arattai Meetings:

• Create meeting inside a chat
• Share link instantly
• Non-Arattai users can join on browser
• No plugins
• No time limit
• Up to 300 participants
• Screen share support on desktop

Small businesses, student groups, teachers, and NGOs save money instantly — no Zoom, no Google Meet bills.

This single feature alone makes Arattai a strong contender.

⭐ Pocket: Your Personal Vault

Arattai includes a feature called Pocket, which is like an advanced version of WhatsApp’s “Saved Messages”.

Inside Pocket, you can store:

• Notes
• PDFs
• Voice memos
• Photos
• Links

Pocket Extras:

• Encrypted storage
• Indian data centers
• PDF internal text search
• Pin important files
• Set reminders on notes

It acts like a free, secure personal digital locker.

⭐ Channels & Stories: Cleaner Than WhatsApp

✔ Channels

Broadcast-style communication.
Only admins post → subscribers read.
Ideal for schools, organizations, creators, and communities.

✔ Stories

Disappear in 24 hours, just like WhatsApp.
But unlike WhatsApp:

• Much less compression
• Better clarity
• Supports polls & links
• Up to 50 MB uploads

Your story won’t look like a blurred potato anymore.

⭐ Multi-Device Support: True Freedom

WhatsApp says it has “multi-device,” but your phone must stay active and online.

Arattai does it differently.

✔ Supports 5 independent devices

✔ Phone offline? Desktop still works

✔ Works on Windows, Mac, tablets, AND Android TV

✔ Meetings from Fire TV are possible

✔ Syncing is instant

This alone makes productivity easier for business users and creators.

⭐ Privacy & Security: What You Must Know

✔ Calls → Fully end-to-end encrypted

✔ Text messages → Transit + device encryption

✔ Full E2E for messaging → Beta testing now

✔ Local Indian servers

✔ No tracking

✔ No ads ever

✔ No metadata selling

WhatsApp gives E2E…
…but also collects metadata and is pushing ads into Status.

Arattai promises no ads, no tracking — a huge advantage for privacy-conscious users.

⭐ WhatsApp vs Arattai App — Full Comparison

Feature	WhatsApp	Arattai App
Users	3B (500M India)	1M+ and growing
Calls	E2E encrypted	E2E encrypted
Text Encryption	Full E2E	Rolling out soon
File Size Limit	2 GB	200 MB
Group Size	1024	1000
Meetings	❌ None	✔ Free, 300 people
Multi-Device	Limited	True 5-device sync
Backups	Google Drive / iCloud	Encrypted India servers
Ads	Already in Status	No ads ever

Arattai is not (yet) a WhatsApp killer…
but it is a strong, clean, privacy-friendly alternative.

⭐ Who Should Switch to the Arattai App?

✔ Small businesses

Free meetings = cost savings.

✔ Students & teachers

Great for online classes and group projects.

✔ Rural users

Works well on low bandwidth.
Stable voice calls even at 16 kbps.

✔ Privacy-conscious users

Local servers + no ads = peace of mind.

✔ Atmanirbhar Bharat supporters

Made-in-India, built by Zoho, trusted globally.

If all your contacts are still on WhatsApp, you may wait — but with adoption rising fast, switching later will be easier.

⭐ Pros & Cons

✔ Pros

• Made in India
• No ads
• Excellent call quality
• Free 300-person meetings
• Lightweight app
• Pocket vault
• Multi-device freedom
• Clean interface

❌ Cons

• Messaging E2E still rolling out
• No chat export yet
• User base still small
• File limit 200 MB
• Rare login bug on iOS

⭐ Final Verdict: Should You Move to Arattai?

Arattai isn’t a WhatsApp killer…
because it doesn’t try to be.

It is a fresh option, built for Indians, built for privacy, built without ads, and built with features that WhatsApp doesn’t offer — especially meetings, Pocket, and multi-device independence.

If you want a clean messenger that respects your privacy, the Arattai App is absolutely worth installing.

⭐ Your Turn — Comment Below!

Are you Team Arattai or Team WhatsApp?
Will you switch?
What features impressed you the most?

Tell us in the comments!